Timeless Principles of Design
Four steps to designing a killer Web site
By Clement Mok and Vic Zauderer
To design is to solve a problem, and Web-site design is no different from any other problem. You must understand the problem, define the goals, plan the steps, and generate a solution. Clearly defining the problem is intricately tied to understanding. Planning involves developing a clear approach and process for solving the problem. Only then can you look at execution.
A designer's challenge is to assemble the necessary tools, information, and approach so that Web-site visitors leave more informed than when they arrived. You can track the site's success by motivating visitors to take actions you can measure.
In general, every designer should consider four basic principles: problem definition, target audience, information organization, and user interface and execution.
Only the fourth principle involves creating something tangible, and this is often difficult for designers and clients to grasp. It's common to jump in and start creating something immediately, but strictly following the problem-solving process will provide a much sturdier logical basis for the end product. Each step becomes extremely valuable in creating a strong foundation upon which to build your site.
Building ideas upon decisions leads to a more successful design solution no matter what the discipline, especially in Web-site design, where subjectivity is common. Substantiating more subjective design approaches with concrete reasons enhances one's reputation as a thoughtful designer.<>
