Click This Book
In a world where the message is increasingly, "Get your site on the Web and become an instant millionaire!" new media attorney Jonathan Ezor has written a book that gives you the real picture, detailing the risks, as well as the rewards, of bringing a business online.
Clicking Through opens with chapters on preparing your online
business, covering seminal steps like finding a host and building the site. Then it goes beyond the general to discuss employee use of the Internet, online risks, and insuring your company against those risks. The largest section of the book discusses what those risks are, and how to successfully navigate your business through them. Some of the risks he discusses include copyright infringement, trademark infringement, fraud, and tax issues. The book discusses the pros and cons of different kinds of advertising methods, and lists questions that advertisers and Web site administrators should ask each other when embarking on a partnership. Ezor also espouses on privacy issues, marketing to children, prohibited methods of linking from or to your site, and unwanted mail in the enticingly titled chapter, "Spamming for Profit and Loss."
At the back is a "Webliography" of important sites for
government, business, and general Web information.<>
