June 2000
Better Than Banners
Rich Media Entices a Wealth of Customers
By Lexi Dwyer
Even a bear market could yield greater returns than most banner campaigns these days. Does anyone really have a solution to dwindling click-through rates? Lexi does.
Spread the Word with Mailing Lists
By Alan Schwartz
Trying to market your Web site? Why wait for visitors to come to you? A well-planned newsletter can deliver your message direct to the in-boxes of thousands of targeted subscribers.
S T R A T E G Y :
Upper Hand
Rich Castagna argues that your customers want to shop, not fill out forms.
Corporate Strategist
Cheryl Currid asks, has your company hired its "Director of Home Computing" yet?
Birds of a Feather
Revenue-sharing worked for Amazon. Could it work for you? Mana Tominaga provides you with what you need to know.
Product Review
Eleven newsletter hosting services.
D E S I G N :
Integrated Design
It's not so easy to stake your place on the Web these days. Molly E. Holzschlag tells it like it is.
Inside Design Shops
Are independence and success mutually exclusive goals? Lucas Daniel leads the debate.
Page Views
Bart Marable encourages you to push the printed page aside—there are better models for Web design.
Product Review
Adobe ImageReady 2.0 and LiveMotion 1.0
P R O G R A M M I N G :
Java@Work
Who needs a commerce site when your ad can take and process orders on its own? Al Williams shows you how.
Programming with Perl
Randal L. Schwartz coughs up the second installment of a two-part series on not so basic
authentication.
XML@Large
Michael Floyd thinks that although Microsoft may be further along than most with its XML implementation, there's still a long way to go.
Script Junkie
Ahmad Abualsamid advises, don't hurt yourself trying to create a message board from scratch. Try NeoBoard and a little PHP.
Practical Banner Rotation
Whether you choose client- or server-side techniques, rotating content across your site is easier than it sounds. Al Williams outlines the steps.
Product Review
Three solutions for ad rotation.
I N F R A S T R U C T U R E :
Connections
John N. Stewart believes a healthy dose of paranoia is necessary when it comes to desktop security.
Platforms
Ray Valdés suggests that when your developers start
fighting over who overwrote whose file, it's time to think about asset management.
Building a High-Volume Newsletter Server
Steven Champeon illustrates how to manage your mailing lists with Majordomo.
E N D TO E N D :
The Home Page
Executive Editor Amit Asaravala experiences marketing mayhem.
Webmaster's Domain
Lincoln D. Stein waxes on the persistence of Perl.
Redirect
Dale Dougherty is beside himself with "One-Click Craziness."
Haiku Review
A product announcement based on the song "Cold Turkey"? John Lennon is turning in his grave.
Help Desk
Jerry Lee and Kenny Shi look under the hood to fix your Web maladies.
Bookmarks
Eugene Eric Kim tackles Database Nation, and its insinuation that technology threatens our privacy.
The Last Page
Michael Swaine exposes cloned blondes and makes a case for universal Internet access.
