How Specialization Limited the Web
By Molly E. Holzschlag
When the Web was new, skill integration was the only way you could survive as a designer. The trend toward specialization has been a tough transition for those of us who successfully handled many skills in the early days. Many of us have scrambled to decide on a specialty, only to find that it isn't necessarily a good fit.
If you're one of those people who truly loves the Web and all of its component parts, do you have to choose one area of focus? Maybe not. Sure, there's a lot more to building a Web page than one person can handle. But lately—perhaps because of the market downturn—there's a trend toward skill integration again.
Reminiscing
The Web recently turned ten years old. That's made me think a lot about where we, as Web designers and developers, have been and where we're going. In the midst of my musings, I looked at some old writing I'd done about Web design. I revisited my very first book, Professional Web Design: Theory and Technique on the Cutting Edge. Destined for rapid obscurity by the time it was published, the book contains at least one really cool historical point: In it, I proposed that Web design would soon shift from a one-man-band scenario to an orchestral model.
It cracks me up silly to think that the one-man-band designer model was not only possible, but actually prevalent back then. Even that early on, it was becoming clear that the Web was going to demand an awful lot of its designers and developers—asking that we learn new technologies, as well as new ways of thinking and working.
