Scenario-Based Personalization
By Charlie Cho
Existing online personalization solutions for your Web site assume that you know exactly who your site visitors are. That is, when a visitor enters your site, scripts are triggered to pump out dynamic welcome messages or some other sort of personalized content. Sites like Amazon.com use this type of personalization technology.
ShoMaster, from ShoWiz, is a hosted personalization service that provides scenario design, management, and deployment. This serves as an alternative to other kinds of personalization tactics that involve rendering content based
on visitor identification. Scenarios are predetermined, business-rules-driven sequences of events. You can use scenarios to determine when and how to proactively render specific content to site visitors. Each scenario may also contain subscenarios, for granular control of dynamic, personalized content rendering.
Because scenarios and past and current visitor interaction with the Web site determine the content, there's no need—or attempt made—to identify each visitor's exact identity. With scenarios, you can determine your visitors' needs and interests proactively, anticipating their needs and preferences, in real time.
ShoMaster
ShoWiz
www.showiz.com
cost: Contact vendor for pricing |
Pros: Proactive customer service; centers specific content around the site visitor.<>
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