Web traffic analysis applications broadly fall into three market sectors: small business (small sites); enterprise (medium to large, complex sites); and service provider (large data centers or ISP hosts). Within these sectors are further distinctions based on the performance and features a business requires.
If you're a small business with your site hosted by an ISP, you can either use a budget-conscious Web traffic analysis program or the Web traffic software your host provides. In the first case, you may download the server logs to your local machine for processing; in the second case, the host does the processing and reporting for you. Either choice is economical; the service provided by your ISP is most likely free as part of your package (though you may have little control over the settings), but the small, inexpensive business programs ($495 for
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